Auto Knight

Fuji Plans 2012 Rollout Of Hybrid Vehicles

by Heather

Even though the automobile industry might be struggling now, that hasn’t throttled Fuji’s plans to enter the emerging hybrid vehicle market.

Fuji Heavy Industries recently announced they hoped to have their own hybrid vehicle available in 2012. Toyota will be providing technology support for the car.

Ikuo Mori, president and chief executive at Fuji Heavy said, “We will take advantage of our alliance with Toyota.”

Toyota is currently the biggest player in the hybrid arena, holding about an 80% market share for hybrids sold in the United States. Their biggest seller is the Toyota Prius and the , a car that uses both gasoline and battery power to fuel the engine. The 2010 model has optional solar power available. The Prius has an estimated gas mileage of 51 MPG for highway driving and 48 MPG for city driving.