Auto Knight

Ford Poises For 2010 Auto Industry Rebound

by Darren

Executives at Ford Motor Company (NYSE:F) are expecting great things next year. They were quite happy with the boost the company received from the “Cash for Clunkers” program and are hopeful that a continuation of the program will continue to spur sales.

“We’re not seeing pull-ahead sales as much as the market is telling us there’s a lot of pent-up demand out there,” Mark Fields, Ford’s president for the Americas, told Reuters. “We expect some (sales) growth in the third and fourth quarter. It won’t be huge growth, but growth nonetheless.”

Fields was giving a speech at an event held at Ford’s Chicago assembly plant. As he spoke, new Ford Tauras’ rolled off the assembly line. The company has big plans for the Taurus line, which was a sales leader in the 1990s.

Ford has been doing quite well thanks to the “Cash for Clunkers” program. The Ford Focus, one of the company’s fuel efficient models, lead all cars in sales in July.

Ford is the only American auto maker to avoid bankruptcy.